May 29th 2014
Interview with Peter Propp, Chief Marketing Officer for Stamford Innovation Center.
Q: Tell us how you got your start in the tech field.
A: My father is a physician and my mom was a reading teacher and author, so somehow I gained the skills to ask a lot of questions around technical topics, and then put my understanding of the topic into words that made sense to everyone, including the experts. This skill set helped me in my early jobs in public relations and sports marketing and eventually led me to IBM. At IBM, I gained a deeper understanding of technology and how to successfully get products launched.
Q: What were some of the hurdles you faced?
A: In the late ’90s, few considered IBM a major Internet player, and certainly not an Internet software provider. We had to fight the impression that we were only looking to serve the historical needs of the biggest, most established businesses.