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[Stamford Daily Voice] Stamford Innovation Center Hosts Startup Success Story

September 25th 2014

By Tom Renner

STAMFORD, Conn. – The Stamford Innovation Center is celebrating the story of Alison and Ron Malloy, the brother/sister team whose Design2Launch software company was hatched in Stamford and sold to Kodak for $23 million in 2008.

The celebration will be at the Innovation Center on Thursday, Oct. 2, from 6 to 9 p.m. Guests can register online.

The Malloys started the company in 2000. By working closely with a handful of key customers, they ended up creating a new category of software that is now called “enterprise packaging workflow.” Their Brand Manager platform is used by marketing and creative teams in industries including pharmaceutical, food and beverage, automotive and consumer packaged goods companies to create a link between great design and critical data (ingredients, trademark, warnings) to help produce product labels that are both accurate and attractive.

Early in its evolution, Design2Launch moved to Bank Street, just across the street from the Stamford Innovation Center’s location in the Old Town Hall.  As a vibrant part of the future of Kodak, the company continues to operate from in the same state-of-the-art downtown offices. Josh Fedeli, who now runs sales and accounts for Design2Launch, will participate in the October discussion.

“SIC is proud to be the home of some of the most innovative and exciting companies in our region,” said Barry Schwimmer, managing partner and founder of SIC. “The Startup Success Story series spotlights the back story of how hard-working teams overcome challenge after challenge to create businesses that scale. These individuals inspire us all and we are thrilled that Alison and Ron have agreed to share their story with our community.”

This event is just the latest in the Success Story series. Prior events have spotlighted Kayak, Gigmasters, Brian Cohen (NY Angels) and Marc Michel (Metamorphic VC). Videos from those events can be found on YouTube.

Pre-registration is $10 and general admission is $15. The program includes dinner and drinks.

“For entrepreneurs, stories of the early, crazy days of a successful startup can be hugely inspirational,” said SIC’s Chief Marketing Officer Peter Propp.   “We love to focus on the tough decisions and then the moment when the leaders of the company knew they were going to survive. These stories provide critical food for thought for our community and I know Ron and Alison have some great stories to share.”

The Stamford Innovation Center supports and encourages the growth of a vibrant tech and start-up economy in the Fairfield County region. Whether you’re an entrepreneur, investor, freelancer, or programmer, the Stamford Innovation Center will help make your vision a reality with startup-focused events, classes and programming.

Since opening its doors in 2012, SIC has drawn more than 11,000 visits to Stamford’s former Old Town Hall.

Read the original article here.

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