September 17th 2014
By Tom Renner
STAMFORD, Conn. – A new software company launched in Stamford on Tuesday at the Stamford Innovation Center.
Applango collects, analyzes and reports on the usage of Software as a service (SaaS) applications. The company aims to solve adoption issues and inefficient business processes that have plagued the SaaS industry by revealing usage data to which they have never previously had access.
Appalango, which also has an office in Israel, offers a single, simple solution to collect, analyze and report effective and inefficient usage of SaaS applications including Salesforce.com, Box and Google Apps. By gaining granular usage data, companies can view individual user behavior for every activity on any of the application’s functions.
“I am a mechanical engineer by training and in manufacturing, there are clear processes and technology in place to spot inefficiencies, improper usage and poor outcomes. The SaaS space is dramatically behind in this respect, and critical processes are often broken with no fixes,” said Daniel Sarfati, founder and CEO of Applango. “Until now, there was no way for companies to gather detailed SaaS usage data to identify and address such issues. We’re helping companies ensure the best use of SaaS applications to minimize losses, recognize ‘best practices’ and ultimately impact the bottom line.”
Applango was founded in 2012 and has been in beta since last April. It is a privately held company and has raised $4.5 million to date. Investors include OurCrowd, TekVest Startup Fund, the State of Connecticut and angel investors.