Congratulations Tru Optik!
Tru Optik recognized for innovation in OTT TV monetization.
150 of the top executives and experts in TV, Cable, Telecom, and Advertising came together to discuss the future of OTT Television at the OTT Executive Summit, June 17th, 2015 in Manhattan, New York. OTT or “over the top” Television refers to TV that can be accessed through Internet-connected devices, including laptop computers, tablets, smartphones, and streaming media players, such as Roku boxes, that enable TV sets to display OTT content.
From distribution to technology and monetization, the keynotes, panels and presentations featured participation from some of the leading minds and most influential companies in media and entertainment. Many of these companies demoed new solutions aimed at TV Everywhere and cord-cutters. Attendees later voted for the “Best In Show” product offering at the conference as well as the “OTT Genius” award given to the best presenting executive.
Tru Optik presented its Audience Monetization Platform for media networks, brands and agencies. In his presentation, Tru Optik’s CEO Andre Swanston spoke of Tru Optik’s unique ability to use its large first party data to help content owners and distributors increase both their audience size and the value of their ad inventory.
“We have a unique solution that will help the industry better monetize digital content at the same time as it improves the consumer experience,” said Tru Optik Chief Strategist David Wiesenfeld. “It’s great to receive this sort of validation from leading entertainment companies and millennial marketers.”
“To be recognized at an event that included executives from NBC, Hearst, HBO, DIRECTV and other industry giants as the most outstanding new offering in OTT gives us tremendous confidence. We are positioning ourselves at the forefront of OTT TV and the $50 billion opportunity it presents content owners and advertisers over the next 5 years,” says Tru Optik CEO Andre Swanston.
Tru Optik is a trailblazer in data-driven millennial audience and consumer monetization. Armed with the largest census-level audience and measurement of global OTT media consumption, Tru Optik uses Interest and Behavior segmentation to empower brands, media companies and agencies to deliver targeted advertising and experiences to digital audiences across all channels.