Filling in the blanks with Social Media.
We’re all using social media more and more. Whether it’s for our new startup, an established consultancy, or kitten pictures; LinkedIn, Facebook and the rest are part of our everyday lives.
If you’re like most people, you know how to do a few things well, and are constantly reminded, often by a younger relative: “There’s so much more you can do.” Every few of weeks, one of these social media networks has changed something – a privacy setting, an algorithm, an advertising rule. A lot of these changes are just noise to the average user, but some really matter. Over time, I’ve found that LinkedIn and Facebook specifically have changed a lot.
All social media relies on search.
And all of them rely, to one degree or another, on search. Whether it’s their internal search or Google, you get your message out in today’s world by getting found by people looking for something, often something pretty specific. That’s where the idea of ‘keywords’ comes in, and changes everything you learned in marketing 101.
In fact, when I teach advertising at Sacred Heart, we have an entire class devoted just to keywords, because after this long in marketing & advertising, I can honestly say that search has turned reaching customers quite literally upside down.
Figuring out how to do all of this can get overwhelming, with the constant worry that you’re missing something. All of the online giants attempt to make it easy, but still it can feel like more trouble than it’s worth.
How many hashtags is too many?
Take your profile description for example. On Facebook it’s not really a big deal, but on LinkedIn it can be crucial to getting found, and a whole cottage industry of “LinkedIn SEO” has grown up. In contrast, for Facebook and Twitter, your posts are your calling card, and how you get found. Use and abuse of specialized keywords has made the # go from the ‘pound sign’ of yesteryear to the ‘hashtag’ of today. And apparently some folks simply cannot have too many hashtags.
Social media, explained.
I thought we should start our new educational offerings at the Stamford Innovation Center with a specially designed class that takes the confusion out and walks everyone through the whole thing in class. We’ve handpicked some amazing instructors, one each for Google, LinkedIn, Facebook, and Social Media strategy. Each will spend two hours going through setup, marketing and success secrets for Social Media – with everything done right there in the class. We’re even making these instructors available for follow up questions so you’re not stuck when you get home.
Come join us, starting July 16th at 6:30pm, here at the SIC!
You can sign up for just one class, or get 10% off if you sign up for the full course. Those that complete all four will also get a digital certificate, which can (of course) be used in social media!
By Hugh Seaton, Founder