Guest post by Julie Cottineau, CEO of BrandTwist
I am a brand enthusiast, serial innovator and lateral thinker.
BrandTwist is my philosophy and my business. It’s a platform to share my passion and my expertise in branding and to engage others in mutual discovery and dialogue. I feed my obsession with brand through consulting, brand workshops, speaking engagements, blogging/tweeting and my Brand School Master Class program for entrepreneurs. My point of view on brand has been influenced by my experiences working on both the Client and Agency sides. I spent five fantastic years at Virgin helping to build the brand in the US by launching new Virgin businesses. Prior to Virgin, I was the Executive Director of Consumer Branding and Head of Innovation and Insights at Interbrand. I also worked at Grey Worldwide both in the US and Paris. Oh, and I am the unofficial inventor of the Pet Rock…but that’s a story for another time.
Please join me starting April 24th for the BrandTwist Brand School, every Friday from 12pm to 2pm.
Living the Dream: Julie Cottineau.
Here is a video introduction to Julie.
Download Julie’s professional bio.
Listen to Julie talk about branding on Deborah Shane’s Metropolis Radio Show.