[Hartford Business Journal] Stamford’s Local Yokel Media raises $2.15M

local-yokel-mediaJune 18th 2013

Local Yokel Media drew $2.15 million from investors, including the state’s technology investment and economic development arms, to refine the Stamford firm’s digital ad platform, authorities say.

Connecticut Innovations Inc., the state Department of Economic and Community Development, and Gold Ridge Asset Management participated in the funding round, officials said Tuesday.

CI said it put up $1 million. Local Yokel Media didn’t disclose the other investors’ stakes.

LYM CEO Dick O’Hare says it specializes in monetizing hyperlocal ad impressions for clients who include Hersam Acorn Newspapers serving Fairfield County, and DNA Info, a local news site covering the neighborhoods of New York City and Chicago, Meineke Muffler, LL Bean, and 7-Eleven.
LYM is housed in the Stamford Innovation Center.

Read the original article here.

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