Social media is more important than you think.
On average, businesses spend between 1% and 8% of their revenues on marketing, and even 8-10% of their projected sales. If you’re a small business owner, you might be laughing right now. Especially if you are the only employee, you know this can mean some very late nights propped in front of the computer, fueled by coffee and the will to live, tinkering with Photoshop.
How much should you spend on marketing?
We’ve all heard the old chestnut: “you have to spend money to make money.” For the enterprising entrepreneur, however, there are a few handy tools available at no expense. Social Media has broad reach, fast access, quick growth rate, and it’s free! So how do you make the most of this marketing goldmine?
Start with Twitter. In a world where your fifteen minutes of fame is really more like fifteen seconds, Twitter is the way to get your name out there—fast. A tweet is 140 characters of compact, concise information, and can be linked and re-tweeted indefinitely. American Airlines, IBM, Network Solutions, UNICEF, and even USA for UNHR have run incredibly successful campaigns in the Twitterverse. Lucky for you, the Stamford Innovation Center is offering a class on how to maximize your online presence, boost your visibility, and engage your customers with Twitter. Join us on June 25th to learn more!
Angeles, Sara. “8 Simple Secrets to Twitter Marketing Success.” BusinessNewsDaily. http://www.businessnewsdaily.com/6126-twitter-marketing-tips.html (accessed June 10, 2014).
Fisher, Melissa. “Ready, Fire, Aim! Are You Spending Too Much On Marketing?.” Forbes. http://www.forbes.com/sites/prospernow/2013/10/17/ready-fire-aim-are-you-spending-too-much-on-marketing/ (accessed June 10, 2014).
Swallow, Erica. “7 Twitter Marketing Campaigns to Learn From.” Mashable. http://mashable.com/2011/07/06/twitter-campaigns/ (accessed June 10, 2014).