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Layne Rodney, President of the Connecticut Chapter of MCA-I, the Media Communications Association – International, and Peter Propp, Chief Marketing Officer at the Stamford Innovation Center, have announced plans for a media communications educational and networking event on Thursday, September 4th from 6:00 to 9:00. The Connecticut MCA-I Round Table will educate business owners and business leaders on the use of video, whether for training, branding, marketing, or sales. Participants will connect with Connecticut and Westchester based video producers and their crews.
Rodney said: “Our experience with the rapidly changing communications arena tells us that business owners need to embrace video as a story telling and marketing tool. The old adage says one picture is worth 1,000 words. The new social media world believes a one minute, 60-second video, is worth 1,800,000 words. That is 1.8 million words in a flash.”
Propp added: “The Stamford Innovation Center is pleased to host and co-sponsor the Connecticut MCA-I Round Table. The Stamford region has a strong history in video production and we are excited to support the growing use of video for corporate, startup and non-profit storytelling and marketing initiatives.”
YouTube is the number two search engine in the world, second only to Google. Many early adapters began blogging at the turn of the century. The new buzz word is vlogging, i.e., creating and sending a message online using video. Even small businesses need to add video to their marketing mix in the near future, if not immediately. While some might try to do it on their own, the pros in the industry can do it better, faster, and more efficiently.
If you are interested in learning more about the festival or membership in MCA-I, please contact Layne Rodney at 203-424-9332 or by e-mail to firstname.lastname@example.org.
MCA-I was founded as the National Industrial Television Association (NITA) by Thomas F. Hatcher, Harry Kaemmerer, Merrill Lent, and Dr. Edwin Moenckmeier, on April 3, 1970, renamed the IITVA (International Industrial Television Association) in 1973, and then shortened to the ITVA (International Television Association) in 1978. MCA-I Media Communications Association International was born in 2001 to reflect the growing diversity of its membership, a result of the expansion and convergence of communications technologies in the previous decade.
The founders’ mission and vision was to create recognition and opportunity for those working in the non-broadcast and industrial communication sectors. To that end, it worked to develop uniform technical standards for manufacturers, suppliers, and users of industrial television equipment and services; to forge alliances with professionals working in related fields; and to encourage professionalism in the industry.
And then everything changed. The 1990’s brought the Internet, HDTV, digital technology, the widespread use of computers, convergence, and a host of other life-changing phenomena to the world of visual communication – and to the world at large.
Like almost everyone else, ITVA had to adapt to this new landscape virtually overnight. Fortunately its leaders were up to the task, restructuring the organization as MCA-I, acquiring a more forward-thinking management company, and shedding its old name for one that more accurately reflected the new face of the industry and its members.
MCA-I members are a truly diverse community, serving clients around the globe, and making their mark in an ever-expanding – and increasingly digital – communications universe. Whether its online or in the board room, in a pocket, on a desktop or on the big screen, the message gets out through the talents of a membership that is a microcosm of the industry. MCA-I brings innovation and excellence to the industry, and paves the way for the next generation of media communications professionals.