Guest post by John Follis
This headline from a www.digitaljournal.com post about a current trend in video and video marketing explains that:
With advantages that include cost-effective branding opportunities, sales conversion and increased SEO, many businesses, including the major players, are beginning to look at explainer videos as more of a necessity than an option.
For those who don’t know, “explainer videos” are those short online clips that explain and illustrate a product, idea or service. The article further points out that:
These videos enjoy a strong foothold within the tech community as a way to explain new ideas simply, and also with many startups who use video overviews on their home page as a quick “get to know us” solution. But now, big business is catching up with the trend.