What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company.
On Thursday, September 18th, from 6:00 to 9:00 pm, Jeffrey Hayzlett, the award-winning marketing and sales executive, author and current Bloomberg TV personality on ‘The C-Suite Show,’ will kick off our chapter’s fall season with a highly informative and entertaining presentation on how strategic marketing, communications and data analytics have become critical change agents, and how marketing is more vital than ever to driving revenue growth in businesses globally.
As a special bonus, the first 30 registrants who sign upthemselves and a guest will receive free signed copies of Jeff’s book, Running the Gauntlet!
Through our partnership with AMA–FCC, we’re able to provide you and other members and associates of SIC with a $10 savings on registration for this event – all you need to do is enter promotional code ICENTER when registering!
The writing on the wall has never been clearer than it is now—and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today’s business environment is so competitive and volatile that you can’t afford to be satisfied with business as usual. You must make changes now to compete in the future.
Building on the principles and concepts in his first book The Mirror Test, Hayzlett takes you on a step-by-step journey to:
- Develop a “takeover mentality” for your business
- Summon the vision and courage necessary for driving change
- Sharpen the mental and emotional toughness to make strategic, lasting change
- Execute the right changes and deal with any disruptions they might cause
- Sustain and manage your company’s new-found momentum